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Say Something

A local pastor recently said, concerning blogs, that there has never been a time in history where so many people have had so much to say about so little to so few. And the congregation erupted in laughter. And, although I appreciated the clever wording, I was a little concerned by the humor of the statement.


Among the babbling going on all around us, how are public relations professionals suppose to be heard on blogs? By applying dating rules. That’s right, everything you need to know to be successful in blogging, you can learn from dating (unless you’re a hopeless case when it comes to dating. In that case, you have other problems.)

1) Include information that is useful: If you go on a date and just keep running your mouth without saying anything, you’re probably not going to get a second date. To get a second date, you must be interesting.

2) Frequently update the site and generate new content: Many relationships have fallen victim to routine and a lack of spontaneity. A predictable relationship does not generate excitement, so add some

3) Make sites easy to use and navigate: No one likes a relationship that feels like it is always a lot of work. Relationships involve a level of work, but the work should never outweigh the reward.

4) Strive to keep people on the site: Relationships building takes time, so dating is a process of spending time together to build a relationship. Spending time in dialogue allows for relationships to be fostered.

Consider these four simple points when writing your next blog post. Don’t become one who is saying nothing…say something…and say it well.


9 responses »

  1. Not enough professionals understand this, and I appreciate that you came to this conclusion on your own. Far too often people are using a two-way communication medium to just broadcast a message that doesn’t have a point.

    Now that may mean they don’t have the right audience, or haven’t shared it with the appropriate networks. Good advice my parents gave me years ago, “if you don’t have anything good to say, don’t say anything at all.”

    • Angela Swenson

      This is another one based on communication studies. This was based on the Principles of Dialogic Relationship Building Online as shown in Briones, Kuch, etc. 2011 study called “Keeping up with the Digital Age: How the American Red Cross uses Social Media to Build Relationships” which was published in the Public Relations Review.

  2. I agree with Dennis. I think a lot of people blog just to say they blog. They might not really have anything importantor useful information they write about!

  3. I really enjoyed this post because it is the first blog that I have read for this class that actually talks about blogging! I agree that one of the best things you can do for your own personal blog (or any blog for that matter) is to keep them simple and easy to navigate. Too many distractions act as a negative force agaisnt the blog and deters people away more than it actually drawls them in. The fact that you have to work to get people to keep coming back also holds very true. very good post and very glad to read a post about blogging!

  4. Angela, I really enjoyed this post. I think tying social media to dating is a great analogy for brands and individual users should follow. I agree that some people just have a blog to have a blog. They need to realize that what you say and how you say it is very important.

  5. Angela,

    I think that this was a great post and your dating metaphor made it extremely clear. I myself have often wondered how one blog in particular could stand out among the masses. I think the two tips that are the most ignored are “Strive to Keep People on your Site” and “Frequently Update your Site.” That time for dialogue is not given nearly as much as it should be and how many times have you looked at a great blog post only to be disappointed that it was written over a year ago? Like I said, this post is full of great material that I hope other bloggers get a chance to see.

  6. therealchelse

    This is a very creative way of looking at the idea of blogs, Angela. I agree with Dennis that not enough professionals understand this. I especially like the first point because so many professionals let personal agendas get in the way of pushing out important and informative information to their followers. It also baffles me when I see communications professionals who have sites that are only updated every few weeks. How can they expect people to take them seriously if they only comment on 1 or 2 subjects a month!

  7. Totally agree with that wise pastor! I remember talking about this towards the beginning of class when we were discussing Augie Ray’s blog posts. I remember I liked that he actually provided suggestions for improvement and possible solutions. So many people (I also tend to go down this road sometimes and then have to catch myself) use their blogs to complain about whatever is wrong in their lives but they don’t really take the time to thoughtfully explain their thought process or provide possible solutions. Great tips for cleaning out the clutter!


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